Industry
Healthcare
Company
Babson Diagnostics
Lab Test Service Flows
User Touchpoints
Visualization
Retail Experience
Service Touchpoints
Babson Diagnostics is a transformational medical tech company with a mission to make diagnostic blood testing more convenient, accessible, and human. Incubated at Siemens Healthineers, Babson was launched as an independent startup in 2017.
ION Design worked closely with the CEO of Babson Diagnostics. I participated in the design of two key experiences:
A customer-centered retail experience
A lab centered service touch points
I also generated illustrations to support Babson's business pitch presentation.
Envisioned customer experience in pharmacy store
Overall system map
Customer experience and information flow
Customer engagement touch points
Customer engagement system and lab system version 1
Customer engagement system and lab system version 2