Marketing Qualification Service Map

This subway map, developed in collaboration with the Product Owner of the Digital Commerce Platform at SAP, visualizes the marketing qualification process within SAP. Designed to streamline understanding, it outlines the journey from acquisition through lead creation, incorporating key elements such as acquisition channels, contact processing, marketing automation, and qualification touch points. By providing a clear depiction of the process and information flow, this map serves as a practical tool to identify and address routing issues, enhancing the efficiency and effectiveness of the marketing qualification process.